Unlimited Scale vs Northbeam
Northbeam is an advanced attribution platform built for brands that spend heavily on ads. Unlimited Scale is an operations platform: real profit, fulfillment, support, disputes, email, tracking and Claude.
Not the same problem.
Northbeam answers “which channel deserves my next dollar?” with multi-touch attribution, view-through and optional MMM. Unlimited Scale answers “is my business making money, and what needs fixing?” by connecting ads, profit, agent, support and disputes.
- First-party multi-touch attribution across all channels
- View-through (C+DV) and custom attribution (Apex)
- Media Mix Modeling+ and incrementality as options (Enterprise / Professional)
- Dedicated media strategist on Professional
- MCP access
Feature by feature, no spin.
Information about Northbeam comes from their website, their Shopify App Store listing or public comparisons (sources at the bottom of the page), checked in October 2026. It may have changed since.
Fewer models, more reality.
Profit, not just ROAS
MER, net profit day by day, P&L: ads are judged on what's left after COGS, fees, chargebacks and fixed costs.
Tracking included
Unlimited Pixel sends every event through the browser and the server, without duplicates, to Meta, TikTok, Google, Snapchat, Pinterest and more.
Media buying with Claude
Claude cross-checks ad numbers with the creatives (hook, length, avatar…): what works, what to stop, the next creatives to make.
The full operation
Disputes, support, fulfillment, email: a delivery problem driving up refunds shows up in the same place as the ads.
For Shopify brands that are scaling
No data team needed: the platform is built to be read and used every day by the team.
Creatives produced in-house
The Studio produces the variants the analysis recommends, and launches them on Meta.
How a brand would use it.
Sample scenarios to illustrate how it works. These are not customer results.
Deciding to cut a campaign
A brand sees decent Meta ROAS but falling profit.
- MER shows overall return, independent of Meta's attribution.
- The net revenue → profit waterfall shows that refunds and fulfillment have gone up.
- Package tracking reveals a slow carrier: the ads weren't the problem.
Scaling a winning creative
A creative beats the target ROAS with enough spend: it becomes a “winner”.
- Creative strategy shows that avatar hooks under 25 s perform best.
- Claude suggests 3 next creatives; “Create this creative” opens the brief.
- The variants are produced and launched on Meta from the Studio.
Northbeam's public pricing
According to their pricing page: Growth (on quote, brands under $200k/month in ad spend), Starter (listed at $1,500, under $1.5M/year in ad spend), Professional (listed at $3,500/month), Enterprise (on quote). Price depends on data volume (page views); Professional and Enterprise are annual.
When to choose Northbeam over us
You spend hundreds of thousands of dollars a month across many channels and you need advanced attribution, view-through and MMM.
When to choose Unlimited Scale
You're a Shopify brand that wants to steer ads by real profit, and run the operation (agent, support, disputes, email) in one place.
See also
Replace part of your stack, not just one tool.
When every part reads the others, you make decisions on the reality of your business, not on five dashboards that contradict each other.