Your real profit.
Not an estimate.
Blended ROAS, net profit with real COGS and real Shopify Payments fees, refunds, disputes, SaaS and team. And Claude telling you which ads to cut, which to push, and what to produce next.
Net revenue and ad spend ● Net revenue● Ads
From net revenue to profit
Illustrative preview · sample data
Everything that makes your profit, and nothing estimated when we can get the real thing.
A Dashboard that adds up
Revenue, net revenue, ad spend, net profit, ROAS, MER, AOV, refunds, nCAC… Pick your cards, compare to the previous period, hover to see the formula.
Shopify Payments, for real
The fees actually charged, transaction by transaction (foreign cards, conversions), refunds, disputes and payouts. Deducted from profit day by day.
Dated COGS, from your agent
Product cost comes from your dated COGS (by group, by country) or from what the agent invoiced. Fulfillment follows, credits deducted. A fully invoiced day counts as actual.
Ads and creatives
Meta, TikTok and Google: spend, ROAS, CPA, CTR, hook rate, hold rate, 14-day trend. Winners get a star, fatigued creatives a red badge.
Media buying with Claude
Claude cross-checks your numbers with your angles, hooks, lengths, avatars and music: what works, what to stop, and the next creatives to make.
Customers and cohorts
New customers, nCAC, repeat rate, LTV, LTV:CAC ratio, and monthly cohorts in LTV or retention view.
Cash and rolling reserve
Available, pending and reserve (Shopify Payments, Stripe, PayPal, manual accounts), upcoming releases, 30-day forecast, monthly P&L.
Every expense
Ads by platform, account and campaign; team (payroll + AI); AI by model and by creative; multi-currency SaaS with the AI's savings ideas.
Report and alerts
An email every morning with yesterday's numbers, plus alerts: ROAS drop, spend spike, a day without orders, an overbilled fulfillment invoice.
What to cut, what to push, what to produce.
One click on “Analyze with Claude”: it reads the period, your creatives and their clips, and returns an action plan. Each next creative is created in one click in the Studio.
What works
Avatar + problem in the first 2 seconds · ROAS 3.2 across 9 creatives.
Length ≤ 25 s · hook rate 36% vs 24%.
Stop
EN_ST_41, EN_ST_44 · ROAS 0.8 on €1,900 of spend.
Music only, no VO · CPA 2× the average.
Next creatives
“The morning I stopped…” · avatar, pain angle, 20 s.
Create this creative
Illustrative preview · sample data
Cash, before it runs short.
Profit doesn't pay the bills: cash does. The platform takes a snapshot of your cash every day, calculates the rolling reserve held by your processors and projects your last 14 days over 30 days.
- Low point: the amount and date of the dip, before it happens.
- Reserve releases day by day over the next 30 days.
- Monthly P&L: revenue, COGS, fulfillment, fees, ads, fixed costs, margin and MER.
Forecast · 30 days Low point €41,200 on 11/12
Monthly cohorts · cumulative LTV
Meta ROAS looks good, profit is dropping
The founder opens the Dashboard on a Monday morning.
- MER is falling while Meta ROAS holds: Meta's attribution is overstating.
- The waterfall shows a rise in refunds and in the cost of chargebacks.
- The Disputes area points to a “not received” reason toward one country; Fulfillment shows a slow carrier.
- He asks Claude for a summary: the ads weren't the problem.
Cut fixed costs
Net margin has been below target for two months.
- Spend › SaaS: Analyze my subscriptions finds duplicates, unused seats and switches to annual billing.
- Spend › Team: cost per approved creative by member.
- Spend › AI: the model that costs the most and its failures.
- Updated fixed costs flow through to every day's profit.
Analytics reads every other part.
COGS and fulfillment from Fulfillment, the cost of Disputes, sales from the Pixel, ads from the Studio, payroll from Team: that's why the profit is right.
Frequently asked questions.
Why are Meta ROAS and MER different?
Meta ROAS only counts the purchases Meta attributes to itself. MER divides all your net revenue (including organic and email) by all your ad spend: it's the most reliable measure of overall profitability.
Where do the payment fees come from?
For Shopify Payments, they're the fees actually charged, read transaction by transaction with the Unlimited Scale app. Other payment methods are estimated with the rates you set.
Do my colleagues see the same numbers?
Yes, every authorized member sees Analytics for the selected site. Roles decide who sees what (for example payroll or AI spend).
How long until I see my numbers?
The last 90 days come in on their own after you install the Shopify app, then Shopify updates about every 10 minutes and Meta every 30 minutes. Older history imports in one click.
Decide on your real profit, starting tomorrow morning.
Connect Shopify and your ad accounts: the Dashboard fills itself.